For a story, strategy or product to land, it must be rooted in an understanding of its context. Republic start by listening to how and why people think the way they do, what drives their perceptions, and what feeds their expectations. By doing this we connect our clients’ propositions to their audiences’ priorities.
Our experienced, multilingual team of experts use qualitative and quantitative methodologies to elicit the most relevant and valuable insights from key audiences globally. We specialise in Opinion Formers: those with the expertise, knowledge and experience to operate at the forefront of wider perceptions. We place our emphasis on analysis and storytelling, by interrogating findings and joining the dots between cultural context and commercial considerations. We produce thoughtful, actionable reports that tell our clients where their reputations currently stand, and how to move them forward.
We share our central London office space with the 200+ colleagues from our sister agency, Freuds, and the other companies in The Freuds Group.
Our work enables clients to navigate their operating context by developing strategies based on intelligent and rigorously conducted research.
We help our clients to develop compelling, credible narratives and to articulate key concepts based on thorough evaluation of iterative message testing among key target audiences.
We push new areas of understanding and shape agendas by providing evidence-based research and content, around which to provoke interest and raise brand profile.